Build a Complete Lead Funnel From One Claude Prompt
Using Claude and the Perspective MCP connector, build a landing page, a 5-email nurture sequence, and contact list wiring in one chat. The full prompt and three bonus funnels.
Most lead funnels take weeks to build. Landing page, email sequence, lead magnet, thank-you page, follow-up flow. With Claude and the Perspective MCP connector, you can generate the entire funnel from a single prompt. This guide gives you the mega prompt, three bonus prompts, and the honest notes on what comes out versus what you actually ship.
- One mega prompt that builds a complete lead funnel
- 3 bonus prompts for variations and refinements
- Honest take on first drafts vs. finished campaigns
What Perspective MCP does
Perspective MCP is a connector that lets Claude access real-time data about your market, competitors, and audience. Instead of Claude guessing based on training data, it pulls live context. That means the funnel it builds is grounded in actual market conditions, not generic marketing templates.
You connect it once, and from then on, Claude can reference your specific niche data when generating copy, offers, and funnel structure.
The mega prompt
This single prompt generates a landing page, a lead magnet outline, a thank-you page, and a 5-email nurture sequence. Copy it, fill in your specifics, and run it.
You are a direct-response marketing strategist building a complete lead funnel.
My business: [YOUR BUSINESS DESCRIPTION]
My target customer: [WHO THEY ARE, WHAT THEY STRUGGLE WITH]
My offer: [WHAT YOU SELL AND THE PRICE POINT]
The lead magnet: [WHAT YOU ARE GIVING AWAY FOR FREE]
Build the following, in order:
1. LANDING PAGE COPY
- Headline that names the pain and hints at the solution
- 3 bullet points on what they get
- Social proof placeholder (tell me what type to add)
- Single CTA button text
- Below-fold: objection handling section (3 common objections, each with a one-line answer)
2. LEAD MAGNET OUTLINE
- Title that promises a specific outcome
- 5 sections with one-line descriptions
- Format recommendation (PDF, video, checklist, etc.) with reasoning
3. THANK-YOU PAGE
- Confirmation message
- Next-step CTA (what they should do right now)
- One upsell or cross-sell suggestion with reasoning
4. 5-EMAIL NURTURE SEQUENCE
For each email, provide:
- Subject line (under 50 characters)
- Send timing (days after signup)
- Email body (150-200 words)
- CTA
Email sequence arc:
- Email 1: Deliver the lead magnet, set expectations
- Email 2: Quick win or tip related to the magnet
- Email 3: Story or case study showing the transformation
- Email 4: Address the #1 objection to buying
- Email 5: Direct offer with deadline or scarcity
Use Perspective MCP to research:
- What competitors in this space offer as lead magnets
- Common objections in this market
- Language and phrases the target audience uses
Write in a direct, honest tone. No hype. No fake urgency. The copy should feel like a builder talking to another builder.How to use it
- Set up Perspective MCP in Claude. Connect the Perspective MCP server so Claude can pull live market data. Without it, the prompt still works but produces more generic output.
- Fill in your specifics. Replace every bracket with real details about your business. The more specific you are about your customer and their pain, the better the output.
- Run it and review the full output. Read everything before you start building. The structure matters more than individual lines of copy.
- Edit before you ship. This gives you a strong first draft, not a finished campaign. Tighten the language, add your real social proof, and adjust the email timing to your audience.
A first draft in 10 minutes beats a blank page for 10 days. But a first draft shipped without editing beats nothing except your reputation.
3 bonus prompts
Bonus 1: Funnel variant tester
Use this after the mega prompt to generate an alternative version for A/B testing.
Take the landing page you just created and generate a variant with:
- A different headline angle (focus on the outcome instead of the pain)
- A different CTA button text
- A different objection handling approach
Keep everything else the same so I can test one variable at a time.
Explain which variable you changed and why it might convert differently.Bonus 2: Cold traffic qualifier
For traffic that does not know you yet. This adds a qualification step to your funnel.
Add a qualification layer to my lead funnel:
Before the main landing page, create a 3-question micro-survey that:
1. Identifies if the visitor matches my target customer
2. Segments them by their biggest pain point
3. Routes them to the right version of the landing page
For each segment, adjust:
- The headline to match their specific pain
- The lead magnet positioning to match their need
- The email sequence tone and examples
My customer segments are:
- [SEGMENT 1: description]
- [SEGMENT 2: description]
- [SEGMENT 3: description]Bonus 3: Follow-up sequence extender
Extends the 5-email sequence into a longer nurture for leads that did not convert.
Extend my 5-email nurture sequence with 5 more emails for leads who did not buy.
Email sequence arc for emails 6-10:
- Email 6: "Here is what others asked before buying" (FAQ format)
- Email 7: Behind-the-scenes look at how the product works
- Email 8: Customer result or transformation story
- Email 9: Limited offer or bonus stack
- Email 10: Last chance with a clear deadline
Rules:
- Each email is 100-150 words (shorter than the first 5)
- Space them 3-4 days apart
- Never fake urgency. If there is a deadline, it must be real.
- Include an unsubscribe-friendly line in email 10 for people who are genuinely not interestedThe honest bit
This prompt gets you 80% of the way in 10% of the time. That is real value. But the remaining 20% is where campaigns succeed or fail.
The output is a first draft. The landing page copy will need tightening. The email subject lines will need testing. The lead magnet outline needs to be turned into an actual lead magnet. And the social proof placeholders need to be filled with real testimonials, not made-up ones.
The biggest mistake is shipping the raw output without editing. The second biggest mistake is spending three weeks perfecting every line instead of launching and iterating. Aim for the middle: edit once, ship, measure, improve.
- Need help building your lead funnel? Book a free 30-minute strategy call and we will scope your funnel together.
- Or test your business idea first with the Idea Analyzer to make sure you are building a funnel for something people actually want.
Builders are already on the list. New guides and teardowns, delivered when they ship.