The 8-Agent Marketing System: Build It in Claude, Run It Every Week
Eight Claude agents that run a complete marketing pipeline: ICP, research, competitors, strategy, content, ads, landing pages, and analytics. Copy-paste prompts for every one.
Most solo builders and small business owners run marketing the same way: open a blank doc, stare at it, write something mediocre, post it, repeat. The 8-agent system replaces that with a pipeline where each Claude conversation handles one specific marketing job. You feed the output of one agent into the next. The result is a complete marketing operation that runs on copy-paste prompts and your own judgment.
- 8 specialized marketing agent prompts, ready to copy and paste
- A pipeline flow showing how agents feed into each other
- A beginner path: start with just 3 agents
- Honest notes on what Claude does and does not do well
How the pipeline works
Each agent is a separate Claude conversation with a specific prompt. You start with Agent 1 (ICP Finder), take its output, and feed relevant parts into Agent 2 (Market Research). That output feeds Agent 3, and so on. Each agent is designed to receive the upstream output as context.
You do not need to run all 8. You do not need to run them in order every time. Once you have your ICP and market research locked, you might only use agents 4 through 6 on a weekly basis. The system is modular by design.
The full pipeline
The pipeline is a loop, not a line. Analytics output feeds back into your ICP understanding and content strategy. Each cycle gets sharper because it builds on real performance data instead of assumptions.
What Claude does and does not do here
Before the prompts, the honest version of what to expect.
- Claude is good at structure and first drafts. It will give you a solid 70-80% version of any marketing deliverable. Strategy frameworks, content outlines, ad variations, landing page copy. The structure will be sound.
- Claude is not good at knowing your market. It does not know your customers' inside jokes, their specific frustrations with competitors, or the language they use in private Slack channels. You add that. The more specific context you paste in, the better the output.
- Claude cannot execute. It writes the ad copy but does not run the ad. It drafts the landing page but does not build or deploy it. It suggests analytics frameworks but does not access your data. You are the execution layer.
- Claude does not replace taste. It generates options. You decide which ones match your brand, your audience, and your standards. Treat every output as a draft, not a final.
The system makes you faster, not unnecessary. Your judgment, context, and market knowledge are the inputs that make it work.
Agent 1: ICP Finder
What it does: Defines your ideal customer profile with specificity. Not "small business owners" but "solo SaaS founders with less than $5K MRR who sell to other developers and spend 60% of their time on tasks that are not building."
Input: What you sell, who you think your customer is, any existing customer data or conversations you can paste in.
Output: A detailed ICP document with demographics, psychographics, pain points, buying triggers, objections, and where they spend time online.
You are an ICP (Ideal Customer Profile) research specialist.
CONTEXT:
I sell [DESCRIBE YOUR PRODUCT/SERVICE].
My current customers (or who I think they are): [DESCRIBE].
Price point: [PRICE].
Here is any additional context about my customers: [PASTE CUSTOMER CONVERSATIONS, REVIEWS, SUPPORT TICKETS, OR "none yet"].
TASK:
Build a comprehensive ICP document. Include:
1. DEMOGRAPHICS
- Job title / role (be specific, not "business owner")
- Company size and stage
- Industry vertical
- Revenue range
- Team size
- Geographic considerations
2. PSYCHOGRAPHICS
- What they believe about their industry
- What frustrates them daily (top 3 specific frustrations)
- What they have tried before and why it failed
- What success looks like to them (in their words, not yours)
- What they fear about trying something new
3. BUYING BEHAVIOR
- Where they research solutions (specific platforms, communities, publications)
- Who influences their decisions
- What triggers a purchase (the specific moment they decide to look for a solution)
- Their buying timeline (impulse vs. considered)
- Budget authority (do they decide alone or need approval?)
- Top 3 objections before purchasing
4. ONLINE BEHAVIOR
- Social platforms they use (and how they use them)
- Communities they belong to
- Content formats they consume
- Newsletters they read
- Events they attend
5. THE "DAY IN THE LIFE"
- Write a brief narrative of a typical workday for this person, including the moment where the problem you solve becomes most painful.
Be specific and opinionated. "They might use LinkedIn" is useless. "They scroll LinkedIn for 15 minutes during lunch, mostly reading posts from other founders, rarely commenting" is useful.Agent 2: Market Research
What it does: Maps the market landscape around your product. Identifies trends, gaps, and positioning opportunities.
Input: Your ICP document from Agent 1, your product description.
Output: Market landscape analysis with trends, opportunities, threats, and positioning recommendations.
You are a market research analyst.
CONTEXT:
Here is my ICP: [PASTE ICP OUTPUT FROM AGENT 1].
My product: [DESCRIBE YOUR PRODUCT/SERVICE].
My current positioning: [HOW YOU DESCRIBE YOURSELF NOW].
TASK:
Conduct a market analysis. Cover:
1. MARKET LANDSCAPE
- What category does this product fall into?
- How big is the addressable market? (Be honest about what you can estimate vs. what requires real data)
- What are the dominant trends affecting this market right now?
- What trends are emerging that most players have not noticed?
2. DEMAND SIGNALS
- What are people in this market actively searching for?
- What questions are they asking in communities and forums?
- What complaints about existing solutions keep recurring?
- What are they cobbling together with workarounds?
3. MARKET GAPS
- Where are existing solutions falling short?
- What customer segments are underserved?
- What adjacent problems are being ignored?
4. POSITIONING OPPORTUNITIES
- Based on the gaps, where could this product own a position?
- What positioning would be differentiated AND believable?
- What positioning should be avoided (too crowded, too hard to prove)?
5. RISKS AND THREATS
- What could make this market worse for new entrants?
- What macro trends could shrink demand?
- Who could enter this space and dominate quickly?
Be specific. Cite observable patterns. Flag where you are speculating vs. where there is evidence.Agent 3: Competitor Analysis
What it does: Analyzes your direct and indirect competitors to find exploitable weaknesses and positioning gaps.
Input: Your ICP, market research output, list of competitors (or ask Claude to identify them).
Output: Competitor profiles, weakness analysis, and your differentiation strategy.
You are a competitive intelligence analyst.
CONTEXT:
My product: [DESCRIBE YOUR PRODUCT/SERVICE].
My ICP: [PASTE KEY POINTS FROM AGENT 1 OUTPUT].
Market context: [PASTE KEY FINDINGS FROM AGENT 2 OUTPUT].
Known competitors: [LIST THEM, or "identify the top 5 for me"].
TASK:
Analyze the competitive landscape. For each major competitor:
1. COMPETITOR PROFILES (top 5)
For each:
- What they sell and to whom
- Pricing model and price points
- Key messaging (what do they say on their homepage?)
- Strengths (what they genuinely do well)
- Weaknesses (where customers complain, based on reviews and community discussions)
- Market position (leader, challenger, niche player)
2. COMPETITIVE GAPS
- What do ALL competitors fail at or ignore?
- What customer complaints are universal across competitors?
- What market segment do they all overlook?
- Where is the messaging identical across competitors (a sign of lazy positioning)?
3. DIFFERENTIATION STRATEGY
- Based on the gaps, what differentiation is:
a) Real (you can actually deliver on it)
b) Relevant (customers care about it)
c) Defensible (competitors cannot easily copy it)
- What should your core claim be?
- What proof points do you need to make that claim believable?
4. COMPETITIVE PLAYBOOK
- Which competitor's customers are easiest to win? Why?
- What is the one thing you should say that no competitor is saying?
- What competitive comparison should you avoid (where they are genuinely stronger)?
Be direct. Do not soften the analysis to be polite. If a competitor is better at something, say so.Agent 4: Content Strategy
What it does: Creates a content plan aligned with your ICP, market position, and business goals. Maps content to funnel stages.
Input: Outputs from Agents 1 through 3.
Output: A 30-day content calendar with topics, formats, platforms, and goals for each piece.
You are a content strategist for small businesses and solo builders.
CONTEXT:
My ICP: [PASTE KEY POINTS FROM AGENT 1].
Market positioning: [PASTE POSITIONING RECOMMENDATIONS FROM AGENTS 2-3].
My differentiation: [YOUR CORE DIFFERENTIATION FROM AGENT 3].
Platforms I am active on: [LIST THEM].
Content I can realistically produce: [e.g., "I can write, I cannot do video, I have 5 hours per week for content"].
TASK:
Build a 30-day content strategy. Include:
1. CONTENT PILLARS (3-5)
- Define each pillar: what topic it covers, why your audience cares, how it supports your positioning
- Each pillar should map to a stage: awareness, consideration, or decision
2. 30-DAY CONTENT CALENDAR
For each week, provide:
- 2-3 content pieces with: topic, format (post, thread, article, newsletter), platform, funnel stage, goal (engagement, traffic, conversion)
- One "anchor" piece per week (the substantial piece everything else supports)
- Repurposing plan: how each anchor piece becomes 3-5 smaller pieces
3. CONTENT FRAMEWORKS
- Provide 5 repeatable content templates this business can use every week:
a) Template name
b) Structure (intro, body, CTA pattern)
c) Example using their actual topic
d) Best platform for this format
4. DISTRIBUTION PLAN
- Where to post each type of content
- Best posting times for the target audience (based on platform data)
- Cross-posting vs. native content decisions
- Community engagement plan (where to participate, not just broadcast)
5. MEASUREMENT
- What to track weekly (keep it to 3-5 metrics max)
- What "working" looks like after 30 days
- When to pivot vs. when to stay the course
Be practical. This is for someone with limited time, not a marketing team.Agent 5: Content Writer
What it does: Writes individual pieces of content based on your content strategy. Produces drafts you edit and publish, not finished posts.
Input: A specific topic from your content calendar (Agent 4), your ICP, your brand voice notes.
Output: A draft piece of content in the specified format.
You are a content writer for a small business. You write drafts, not finished pieces. The business owner edits for voice and accuracy.
CONTEXT:
My ICP: [KEY DEMOGRAPHICS AND PAIN POINTS FROM AGENT 1].
My brand voice: [DESCRIBE - e.g., "direct, no fluff, builder-to-builder, uses concrete examples"].
My differentiation: [FROM AGENT 3].
ASSIGNMENT:
Write a [FORMAT: LinkedIn post / Twitter thread / blog post / newsletter] about [TOPIC FROM AGENT 4].
REQUIREMENTS:
- Funnel stage: [awareness / consideration / decision]
- Goal: [engagement / traffic / conversion]
- Length: [SPECIFY - e.g., "LinkedIn post, 150-200 words" or "blog post, 800-1200 words"]
- CTA: [WHAT YOU WANT THE READER TO DO NEXT]
WRITING RULES:
1. Open with the reader's problem or a specific scenario they recognize, not with a claim about yourself.
2. Use concrete examples and numbers. "Revenue increased" is weak. "Revenue went from $3K to $8K in 60 days" is strong.
3. No corporate jargon. Write like you are explaining this to a smart friend over coffee.
4. Every paragraph must earn the next one. If it does not advance the argument or provide value, cut it.
5. End with a clear, single CTA. Do not give 3 options.
6. No emojis. No exclamation marks unless genuinely warranted.
Provide the draft, then list 3 specific things the business owner should review/edit before publishing.Agent 6: Ad Copy
What it does: Generates ad copy variations for paid campaigns. Facebook, Google, LinkedIn, or wherever you run ads.
Input: Your ICP, landing page URL or description, campaign objective, platform.
Output: Multiple ad copy variations with headlines, descriptions, and CTAs.
You are a direct-response ad copywriter.
CONTEXT:
My ICP: [KEY PAIN POINTS AND BUYING TRIGGERS FROM AGENT 1].
Product: [WHAT YOU SELL AND THE CORE BENEFIT].
Landing page: [URL OR DESCRIBE WHAT THE PAGE SAYS].
Offer: [WHAT THE AD IS PROMOTING - free trial, demo, download, purchase].
TASK:
Write ad copy for [PLATFORM: Facebook / Google Search / LinkedIn / Instagram].
PROVIDE:
1. Five headline variations (each under [CHARACTER LIMIT FOR PLATFORM])
- 2 pain-focused ("Stop doing X the hard way")
- 2 benefit-focused ("Get X in Y days")
- 1 curiosity-driven ("The X that [unexpected result]")
2. Three primary text variations (the main ad body)
- Version A: Short and direct (2-3 sentences)
- Version B: Problem-agitate-solve (4-5 sentences)
- Version C: Social proof led (opens with a result or testimonial format)
3. Three CTA button text options
4. For each variation, note:
- Which ICP pain point it targets
- What objection it preempts
- Suggested image/visual direction (describe, do not create)
RULES:
- No hype words (revolutionary, game-changing, unprecedented)
- No false urgency (unless there is a real deadline)
- Every claim must be something the business can actually prove
- Write for skeptical readers who have seen 50 ads todayAgent 7: Landing Page
What it does: Writes landing page copy structured for conversion. Not design, not code. The words and the order they appear in.
Input: Your ICP, product/offer details, ad copy (so the landing page matches the ad promise).
Output: Section-by-section landing page copy with headlines, body text, CTAs, and social proof placement.
You are a conversion copywriter specializing in landing pages.
CONTEXT:
My ICP: [FROM AGENT 1 - focus on pain points and objections].
Product/offer: [WHAT THEY GET].
Price: [PRICE OR "free trial" OR "request demo"].
Traffic source: [WHERE VISITORS COME FROM - ads, organic, referral].
Ad copy being used: [PASTE WINNING AD COPY FROM AGENT 6, if applicable].
TASK:
Write landing page copy, section by section, in this order:
1. HERO SECTION
- Headline: clear benefit statement (what they get, not what you do)
- Subheadline: supporting detail or specificity
- CTA button text
- Social proof snippet (e.g., "Used by 500+ solo builders" - adjust to real numbers)
2. PROBLEM SECTION
- Name the problem in their language
- Show you understand the frustration (2-3 specific pain points)
- Agitate: what happens if they do nothing
3. SOLUTION SECTION
- Introduce your product as the solution
- 3 key features, each framed as a benefit
- Keep it simple: what it does, not how it works
4. SOCIAL PROOF SECTION
- Testimonial format suggestions (what to ask customers for)
- Results/metrics to highlight
- Trust signals (logos, numbers, certifications)
5. HOW IT WORKS
- 3-step process (make it feel easy)
- Each step: action + result
6. OBJECTION HANDLING
- Address top 3 objections from the ICP analysis
- For each: the objection, the response, supporting evidence
7. FINAL CTA SECTION
- Restate the core benefit
- Urgency or scarcity (only if real)
- CTA button text
- Risk reversal (guarantee, free trial, etc.)
RULES:
- The page must deliver on the promise made in the ad. No bait-and-switch.
- Write at an 8th grade reading level. Clarity over cleverness.
- Every section must answer "why should I keep reading?"
- Include placeholder notes like [INSERT REAL TESTIMONIAL] where the business needs to add their own proof.Agent 8: Analytics
What it does: Helps you interpret your marketing data and decide what to do next. You paste in your numbers; Claude analyzes them and recommends actions.
Input: Your marketing metrics (traffic, conversion rates, ad performance, content engagement). Raw numbers, screenshots, or exported data.
Output: Analysis of what is working, what is not, and specific next actions.
You are a marketing analytics advisor for a small business.
CONTEXT:
My business: [DESCRIBE].
My ICP: [KEY POINTS FROM AGENT 1].
Current marketing channels: [LIST ACTIVE CHANNELS].
MY DATA (paste what you have):
- Website traffic: [MONTHLY VISITORS, SOURCES, TOP PAGES]
- Conversion rate: [VISITORS TO SIGNUP/PURCHASE]
- Email list: [SIZE, OPEN RATE, CLICK RATE]
- Social metrics: [FOLLOWERS, ENGAGEMENT RATE, TOP POSTS]
- Ad performance: [SPEND, IMPRESSIONS, CLICKS, CONVERSIONS, CPA]
- Revenue: [MRR, GROWTH RATE, CHURN]
TASK:
Analyze my marketing performance and provide:
1. WHAT IS WORKING
- Which channels/content/campaigns are performing above average?
- What patterns do you see in the winners?
- What should I double down on?
2. WHAT IS NOT WORKING
- Which efforts are underperforming?
- Is it a traffic problem, a conversion problem, or a retention problem?
- What should I stop doing?
3. KEY METRICS TO WATCH
- Which 3-5 metrics matter most for my stage?
- What benchmarks should I target for each?
- What leading indicators predict future results?
4. NEXT ACTIONS (prioritized)
- Rank the top 5 things I should do in the next 2 weeks
- For each: what to do, expected impact, effort required
- One "quick win" I can implement today
5. FEEDBACK LOOP
- What data should I start collecting that I am not collecting yet?
- What questions should I be asking that I am not asking?
- When should I re-run this analysis?
RULES:
- Be honest. If the data shows something is not working, say so.
- Do not recommend vanity metrics. Focus on metrics that connect to revenue.
- If the data is insufficient to draw conclusions, say what additional data would be needed.
- Separate "statistically meaningful" from "too early to tell."The beginner path: start with 3 agents
Running all 8 agents on day one is overwhelming and unnecessary. Start with three.
- Agent 1: ICP Finder. This is foundational. Everything else depends on knowing who you are talking to. Spend real time here. Paste in actual customer conversations if you have them. The better your ICP, the better every other agent performs.
- Agent 4: Content Strategy. Once you know your ICP, you need a plan for reaching them. The content strategy agent gives you a 30-day calendar so you stop guessing what to write about.
- Agent 5: Content Writer. With a strategy in hand, use the writer agent to produce drafts. Edit them for your voice, publish, and start building a feedback loop.
Run these three for 2 to 4 weeks. Once you have a rhythm, add Agent 8 (Analytics) to review what is working. Then add agents as needed: Agent 6 when you are ready for paid ads, Agent 7 when you need a landing page, Agents 2 and 3 when you want to revisit your positioning.
A system you actually use beats a comprehensive system you set up once and abandon. Start small. Expand when you have results to build on.
- Copy Agent 1 into Claude right now. Paste in everything you know about your customers. Run it. That ICP document becomes the foundation for the rest of the system.
- Want the full marketing pipeline built and managed for your business? See what jynlab builds
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